Italian car maker Automobili Lamborghini is planning to concentrate on customers with smaller centers to increase its sales, according to a PTI report that cites one of the top officials at the company.
In the study, the maker of super sports cars is optimistic about the economic growth of the country as well as the rise of entrepreneurs who are first-generation and large-scale road infrastructure construction to drive the future development of business.
“We launched a programme and reached out to possible customers in 100 cities. Today we have 50 cities in India where you can find a Lamborghini owner and these Tier I and Tier II cities now contribute to more than 25 per cent of the business. So these cities are becoming very important for us,” Lamborghini India Chief Sharad Agarwal had said to PTI.
Automobili Lamborghini S.p.A is an Italian manufacturer of premium sports cars and SUVs headquartered in Sant’Agata Bolognese. The company is controlled by Volkswagen, which owns the Volkswagen Group through its subsidiary Audi. The report states that Lamborghini began its India operations in 2007. The year before, Lamborghini sold 92 cars in India, an increase of 33 percent over the 69 units sold in 2021. The Italian brand offers three models: the top SUV Urus and two super-sports automobiles, Huracan Tecnica and Aventador in India, with prices that start at around three crore rupees.
PTI further reported to Agarwal that the firm currently has customers in cities like Amritsar, Shillong, Lucknow, Udupi, and Ajmer since the demand is dispersed.