It’s not a surprise that marriages in India are a lavish affair. The reason for this is that they are “Big Fat Indian Wedding”; Indians strive to achieve the perfect balance of modern glam and royal traditions that the country is famous for. To create this luxurious mix, people are spending huge sums of money each wedding season. But, until today, only the more prosperous sections of society have hosted these lavish weddings.
In the present, with the power of the media and a growing economy, many people are aspiring to marry the way they want to be. Because it’s a once-in-a-lifetime occasion, they want to make it remarkable in every way. This is why it is no surprise that the Indian wedding business, which is estimated to be close to $35 billion, is increasing at a rate of 25 percent.
Luxury Cars Adding to the Wedding Glam
Arriving at the wedding with awe-inspiring grace Luxury vehicle is the latest trend that is driving the wedding scene of luxury in India. This means that you will see masterpieces from top brands like Rolls Royce, Maybach, Mercedes, Bentley, and BMW standing proudly in front of wedding locations.
These luxurious vehicles play a major role in raising the sought-after royalty quality. Many use them to celebrate weddings, the wedding baraat, or in lieu of the palanquin for their wedding receptions. With the increase in marriages with luxury vehicles, one can’t help but think about why these vehicles become so readily available.
The answer is found in the rapid growth of the luxury car rental market, which is already producing substantial profits. The top car rental companies provide their customers with a variety of dream vehicles that they can utilize for special occasions. These luxurious beauties are offered at an affordable cost, allowing drivers to have fun driving without the burden of owning.
In actuality, the highly-publicized Ambani wedding also featured high-end vehicles rented. Many across the country are following the trend and opting for the option of hiring expensive vehicles. The demand for renting high-end cars has risen quickly. It is no longer restricted to only the metropolitan cities. In fact, luxury car rental firms have been seeing growth in Tier 2 cities, including Jaipur, Jodhpur, and Udaipur, as well as being known to be popular wedding locations. Non-metros such as Jalandhar, Ludhiana, Kochi, and Coimbatore are also hopping on the trend.
Rental Companies Leverage Technology to Increase Accessibility
Apart from providing expensive vehicles at a reasonable cost, companies are also using technology to make renting easier and more efficient. By doing this, they’re attracting more people in the direction of booking the most luxurious automobile to attend their wedding. A lot of car rental companies have made renting easier, which makes it easy and a breeze. This is appealing to those of the new generation who are accustomed to shopping online and on digital platforms.
Technology that is rapidly evolving can take the offerings of companies one step ahead on the market, allowing companies to concentrate exclusively on the mobile experience. The emphasis on individualization results in high customer satisfaction and has driven forward growth. Experts forecast the growth rate of the rental car market in India to reach over USD 30 billion in 2022. Due to the growing demand for luxurious vehicles for weddings, a rapid expansion is likely for the car rental market that is dominated by luxury.